Gun Owners of America had decades of content and information to tackle before we could even start on the site. The “information architecture” (or framework for the new site content) was one of the most important phases of this project. We successfully prioritized categories and goals, including Join, Donate, and Renew Membership. Overall, this has been one of our biggest and most satisfying projects to date. The end result was a brand refresh, comprehensive user-experience and custom backend wordpress infrastructure that will allow the brand to grow for decades longer.
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